When you look at the logos above, do you think, “Why didn’t I think of that?” what is it about the design that gives that impression? Working with my many clients, I've come to realize that there are 5 things essential for a great logo:

1. It’s describable
2. It’s memorable
3. It’s effective without colour
4. It’s scalable i.e. works when just an inch in size
5. It’s relevant to the industry in question

The first two points go together, because if you can’t describe what a logo looks like then how will you be able to remember it?

Point number three is important because colour is secondary to the shape and form. A good way to test a good logo is to see what it will look like in black and white, then add colour. If it doesn't look good in black and white, no amount of color will change its lack of effectiveness.

Point number four is vital for marketing collateral, such as trade show banners, flyers, pens, coffee mugs, t-shirts, etc.-- little things that can easily be overlooked.

Lastly, the design must be relevant for the business it identifies. This is accomplished through indepth research into the industry involved, and helps to differentiate from closely associated competitors.

So, What is cozzas?

cozzas, llc is the full-service provider of custom e-business and corporate identity solutions for business. We provide an array of e-business services to effectively design, market, and promote a corporate web presence. cozzas also provides corporate branding solutions for corporate collateral (i.e., logos, brochures, business cards, programs, bookmarks, invitations, etc.) and marketing services (website, press releases, and e-Mail blasts) to businesses.

Value Proposition: We provide your business an array of custom designed e-business, marketing and corporate identity solutions that will drive real business opportunities to your company and provide a measurable Return on  Investment (ROI). This allows clients to:

• focus on increasing sales,
• streamlining business processes,
• improving overall business productivity, and
• maximizing resources in the operation of their business.

Management Team: We have a team that has walked in your shoes and understands the need to leverage e-business, marketing and print solutions to positively impact your business. To that end we are committed to giving you great services with a smile! We want you to come back!