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Most
business professionals attend at least one business convention
a year. You might attend many more than that depending
upon your position and the industry you're in. But no
matter how many conventions you attend, if you don't
plan ahead, you run the risk of wasting time and missing
out on valuable
contacts and presentations.
Keep the following
tips in mind to help you get the most out of your next
business convention:
- Know
why you're attending. For some, conventions
can be an important opportunity to meet other business
owners, vendors, consultants, and experts in the
field. Keep track of how many contacts you actually
make at each convention by collecting business
cards. If it's information you're after, pay attention
to the new products or services being offered.
When the conference is over, review your business
needs and how (or if) the event helped serve them.
If a convention you've been attending for many
years no longer seems to be doing anything
for you, you may want to rethink attending it every
year.
- Review
the schedule beforehand. Plan ahead to
get the most out of your next convention. Review
all of the workshops and plenary sessions and decide
which ones you should attend. If necessary, delegate
the task of attending workshop sessions to colleagues
who are traveling with you. Also consider purchasing
a CD of the sessions you can't make, or obtaining
the handouts if you can't be there in person.
- Stroll
the convention floor. Most conventions
have dozens of exhibitors and vendors displaying
the latest industry information and products. Make
sure you carve out a block of time to peruse the
convention floor. Stay away from those time-wasters
who ask you to fill out surveys and watch their
presentations.
- Network,
network, network. Carry an ample supply
of business cards with you at all times and don't
be shy about handing them out. (If you don't yet
have a business card, or need a card redesign contact Business
Card Basics.) Introduce yourself to the people
sitting near you in workshops, while eating, on
the trade show floor, wherever you can. Also, get
the full list of attendees, including company names,
phone numbers, and e-mail addresses. This will
help you continue networking after you've returned
home.
- Be
sociable. Most business conventions have
multiple parties on the schedule, so make sure
you find time to attend a few. Parties are a great,
low-key way to meet new contacts. A word of caution,
however: be careful when consuming too much alcohol
at these events.
- Create
a post-convention action plan. After the
convention is finished, you might be tempted to
toss those business cards into the circular file
and get back to running your business. Don't. Instead,
sit down and create an action plan. Maybe this
plan will involve writing a few important e-mails
to follow up on possible leads. Or maybe it's calling
the new vendor you met at one party. Is it time
to purchase that hot new product you saw on the
trade show floor? Whatever it is, do it within
the first week of your return or you'll likely
forget to take action
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